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Journal Details- Volume-1 , Issue-1 |
| Sl No |
Article Name |
Author Name |
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Subject Area |
| 1 |
MARKET SEGMENTATION IMPACT ON SOFT DRINK INDUSTRY - RETAILER'S VIEW. |
Dr. S.G. Rama Rao, Dr. K.V. Ramana Murthy |
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Marketing |
| 2 |
A STUDY ON QUALITY OF WORK LIFE AND JOB SATISFACTION ON EMPLOYEES IN STEEL INDUSTRIES. |
K. Thirumalvalavan, Dr. A.A.Anand |
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H R |
| 3 |
A STUDY ON RIGHT TO PUBLIC SERVICES. |
Dr.V.Ramaraj |
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ADMINISTRATION |
| 4 |
TRADE IN VALUE ADDED AND EMERGING MARKET ECONOMIES: ANALYSING THE ROLE OF CHINA IN WORLD TRADE NETWORK. |
Mohd. Saif Alam |
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COMMERCE |
| 5 |
DYNAMICS OF RURAL NON-FARM EMPLOYMENT IN PUNJAB: CONCEPT AND ISSUES. |
Dr. Gurinder Jit Singh Bhullar, Harinder Mohan |
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ECONOMICS |
| 6 |
SOCIETAL ASSOCIATION AND ENDURABLE LIVELIHOOD OF WOMEN IN TOURISM: THE ROLE OF ENTREPRENEURIAL NOVELTY-A CASE STUDY. |
K.Kavipriya |
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MANAGEMENT |
| 7 |
A CASE STUDY ON TEACHING LEARNING (NAAC CRITERIA 2:3) PRACTICES WITH REFERENCE TO SANJAY GHODAWAT INSTITUTE, KOLHAPUR. |
Mr. Purushottam Arvind Petare |
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ADMINISTRATION |
| 8 |
BOOK REVIEW - THE RISE OF CHINA AND INDIA: IMPACTS, PROSPECTUS AND IMPLICATIONS. |
Anjali. C. Ramteke |
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G M |
| 9 |
A STUDY OF REHABILITATIVE FUNCTIONS AND PERFORMANCE OF SPECIAL TRAINING CENTRES (STC) WITH SPECIAL REFERENCE TO STC-NCLP IN TUTICORIN DISTRICT. |
Mr. A.Prabhakaran ,Dr. I.Goswami |
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H R |
| 10 |
A RELATIONSHIP BETWEEN KNOWLEDGE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE - A STUDY WITH REFERENCE TO MANUFACTURING COMPANIES IN AND AROUND CHENNAI |
Padmanabhan.L, Dr.N.Kalyanaraman |
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H R |
| 11 |
ASSESSING CUSTOMER DELIGHT TOWARDS SEASON PREFERRED FOR SHOPPING IN RETAIL SECTOR |
Leena Jenefa, C. Reena Elizabeth |
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MARKETING |
| 12 |
A STUDY ON PRODUCTION, DOMESTIC SALES AND EXPORT OF INDIAN AUTOMOBILE INDUSTRY |
Nagamani. K. N |
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MANAGEMENT |
| 13 |
A STUDY OF GROWTH OF FOREIGN DIRECT INVESTMENT IN DIFFERENT SECTORS OF INDIAN ECONOMY - A DESCRIPTIVE AND ANALYTICAL STUDY. |
Dr. Ghousia Khatoon |
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ADMINISTRATION |
| 14 |
COMPARATIVE ANALYSIS OF TATA AND SAIL. |
Dr. A. M. Mohamed Sindhasha, A.Hidayathulla |
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ADMINISTRATION |
| 15 |
IMPACT OF NATIONAL HORTICULTURE MISSION IN INDIA. |
Mr.Bipin Babu |
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ECONOMICS |
| 16 |
PROBLEMS OF BRICKS INDUSTRY IN RAMNAD DISTRICT - A STUDY. |
Dr.S.Venkatesan, Dr.V.Balamurugan |
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ADMINISTRATION |
| 17 |
POVERTY AMONG AGRICULTURAL LABOURERS IN PUNJAB A CASE STUDY OF DISTRICT ROPAR. |
Tejinder Kaur |
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COMMERCE |
| 18 |
AN ANALYSIS OF THE IMPACT OF WORD-OF-MOUTH ON CONSUMER SWITCHING DECISIONS IN INDIAN CELLULAR MOBILE SERVICES. |
Unnikrishnan.B |
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MARKETING |
| 19 |
TEXTILE PURCHASE BEHAVIOUR OF HOUSEHOLDS IN ODISHA. |
Dr. Sasmita Behera |
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MARKETING |
| 20 |
CSR UNDER COMPANIES ACT 2013 AND ITS EFFCETIVENESS. |
Dr Abraham B Meleth, Prof. Suma D 107-111 |
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ADMINISTRATION |
| 21 |
REPO RATE SLASHED BY RESERVE BANK OF INDIA LEAD TO PERCEPTION AND CHANGING ATTITUDES OF DEPOSITORS AND GROWING OPPORTUNITY OF CORPORATE SECTORS IN INDIA. |
Dr. S. Subadra, Mrs. J. Geetharamani, Dr. M. Senthilraj |
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MANAGEMENT |
| 22 |
CHALLENGES AND PROSPECTS OF ISLAMIC INSURANCE (TAKAFUL) IN OMAN USING SWOT ANALYSIS |
Dr. Riyas. Kalathinkal, Mrs.Amel Radouch, Mr. Muhammad Imthiyaz Ahmed |
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ADMINISTRATION |
| 23 |
KERALA MARINE FISHERIES RESOURCES POTENTIAL AND EXPLOITATION - AN ECONOMIC ANALYSIS. |
Lakshmi.P, Prof.Dr.M.S.Raju |
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MANAGEMENT |
| 24 |
CORPORATE SOCIAL RESPONSIBILITY AND RESPONSIVENESS: AN INSIGHT FROM ANAVRATNA COMPANY. |
Salma Jahan Siddiqui |
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ADMINISTRATION |
| 25 |
MARKETING STRATEGY FOR PILGRIMAGE TOURISM WITH SPECIAL REFERENCE TO DEVASTHAN SERVICES AT PANDHARPUR. |
Dr. Madhukar K. Panchal |
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MARKETING |
| 26 |
DEVELOPING RISK SCORECARD FOR APPLICATION SCORING AND OPERATIONAL EFFICIENCY . |
Avisek Kundu, Ms. Seeboli Ghosh Kundu 149-156 |
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MANAGEMENT |
| 27 |
FDI IN RETAIL SECTOR -- A BOON OR BANE IN INDIA. |
Dr. P.M.S. Abdul Gaffoor, N.O. Aarif |
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MARKETING |
| 28 |
CUSTOMER SATISFACTION ON E BANKING SERVICES - A COMPARATIVE STUDY WITH REFERENCE TO SBI AND ICICI BANK IN CHENNAI CITY. |
M. Mohamed Hasheem 164-168 |
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MARKETING |
| 29 |
DIMENSIONS OF EMOTIONAL INTELLIGENCE AMONG GENERATION X AND GENERATION Y EMPLOYEES. |
Prof. J. Katyayani, Mounica V |
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H R |
| 30 |
DIMENSIONS OF LIFESTYLE IN DETERMINING BEHAVIOUR OF ONLINE CONSUMERS IN CHENNAI CITY. |
V.Sujatha, Dr.S.Kumaresan |
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MARKETING |
| 31 |
PROBLEM FACED BY RURAL WOMEN ENTREPRENEURS IN SELP HELP GROUP. |
R.Karthik, Dr. S. Pandian |
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ADMINISTRATION |
| 32 |
IMPACT OF LEADERSHIP STYLE ON ORGANIZATIONAL COMMITMENT TO EMPLOYEES IN IT COMPANIES - A STUDY WITH REFERENCE TO CHENNAI CITY. |
Balakrishnan.S, Dr.N.Kalyanaraman |
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ADMINISTRATION |
| 33 |
CHATRIABLE AND PHILANTHROPIC TRUST -Study with Reference to Section 11, 12, 13, 13A, and 13AA of Income Tax Act 1961. |
Dr. N. Ragavan |
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COMMERCE |
| 34 |
IMPACT OF LEADERSHIP STYLE ON ORGANIZATIONAL COMMITMENT TO EMPLOYEES IN IT COMPANIES - A STUDY WITH REFERENCE TO CHENNAI CITY. |
Balakrishnan.S, Dr.N.Kalyanaraman |
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ADMINISTRATION |
| 35 |
EXAMINE THE CONSEQUENCE OF OCCUPATIONAL STRESS AMONG THE EMPLOYEES IN TAMIL NADU WATER SUPPLY AND DRAINAGE BOARD, NORTHERN REGION (VELLORE) IN TAMIL NADU. |
A. Arunan, Dr. M.Sivasubramanian |
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ADMINISTRATION |
| 36 |
FINANCIAL PERFORMANCE ANALYSIS OF POST-MERGER AND ACQUISITION (A CASE STUDY OF ICICI BANK). |
CMA Dr. Jeelanbasha.V, Arun S.S |
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ADMINISTRATION |
| 37 |
A RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND INVESTMENT DECISIONS OF SALARIED EMPLOYEES ? A STUDY WITH REFERENCE TO CHENNAI CITY. |
Maj.Dr.M.Venkatramanan, P.Sriraaj |
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H R |
| 38 |
CHALLENGES FACING CAREER OF WOMEN ENTREPRENEURS IN INDIA. |
Nidhi Aggarwal |
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H R |
| 39 |
PROFITABILITY MANAGEMENT OF SELECT SUGAR FACTORIES IN CHITTOOR AND SPSR NELLORE DISTRICTS OF ANDHRA PRADESH . |
Mr.G.Suresh, Prof.K.Ramakrishnaiah |
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ADMINISTRATION |
| 40 |
LIFE INSURANCE INNOVATIONS - AFTER LIBERALIZATION. |
Dr. B.Vijayachandran Pillai, Deepthi. S |
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MARKETING |
| 41 |
IMPACT ON FDI AND FII INTO THE COUNTRY WITH SPECIAL REFERENCE VOLATILITY OF EXCHANGE RATES. |
Shyam Sundar .J |
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FINANCE |
| 42 |
PROSPECTS OF E-COMMERCE: A STUDY OF INDIAN SECTOR. |
Kumari Nidhi |
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COMMERCE |
| 43 |
A STUDY ON CONSUMER PERCEPTION TOWARDS PURCHASING OF ECO LABELLED PERSONAL CARE PRODUCTS. |
Nikhil Krishnan G, Dr. Bino Thomas |
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MARKETING |
| 44 |
CHILDREN?S INTEREST IN T.V ADVERTISEMENTS: AREA, AGE AND GENDER ANALYSIS. |
Ms Radhamani Divakar, Prof. Guntur Anjana Raju |
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MARKETING |
| 45 |
AN ASSESSMENT OF ENTREPRENEURIAL INTENTION AMONGST MBA STUDENTS:A STUDY BASED ON FAMILY TRADITION AND PERSONALITY TRAITS. |
Moumita Saha |
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ADMINISTRATION |
| 46 |
MICRO FINANCE AND WOMEN EMPOWERMENT: A STUDY. |
N. Venkatesh, Md. Anjum Pasha |
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FINANCE |
| 47 |
A STUDY ON IMPACT OF QUALITY CIRCLES IN PROMOTING EMPLOYEE PERFORMANCE AT SERVICE SECTOR. |
Subramanya S.V , Dr. Muralidhar.S |
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H R |
| 48 |
A STUDY ON CREATION AND MANAGEMENT STRATERGIES AND CORPORATE IMMAGE ON BRAND EQUATITY AS A SUSTAINABE COMPETATIVE ADVANTAGE. |
Anil.N, Dr. Muralidhar.S |
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MANAGEMENT |
| 49 |
AN EXAMINATION ON STUDENTS PERCEPTION OF EMPLOYABILITY SKILLS: VOICE FROM NON ENGINEERING GRADUATES IN COIMBATORE REGION, TAMIL NADU . |
Lavanam Amballa, J.Francis Mary |
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H R |
| 50 |
A STUDY ON IMPACT OF HUMAN RESOURCE PRACTICES ON FACULTY TURNOVER INTENTIONS AND RETENTION IN HEIs AT BANGALORE CITY. |
Bibi Hajira, Dr. Mahesh Kumar |
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H R |
| 51 |
A STUDY ON CUSTOMER SATISFACTION TOWARDS THE HUMAN ELEMENTS (SHIPPING AGENTS) OF SERVICE DELIVERY WITH RESPECT TO TIRUPUR CLUSTER. |
Dr.R.Ganeshmurthi, Dr.R.Jayachandran |
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MARKETING |
| 52 |
SOCIAL EXCLUSION: SOME NARRATIVES OF ELDERLY WOMEN. |
Dr. Sohini |
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SOCIAL SCIENCE |
| 53 |
THE SIGNIFICANCE OF MAKE IN INDIA IN SHIPPING AND ENVIRONMENT. |
Dr.X.Vincent Jayakumar |
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ADMINISTRATION |
| 54 |
PSYCHOLOGICAL BEHAVIOUR OF EMPLOYEES IN ORGANISATION - A STUDY OF SELECT ENTERPRISE |
Reshma |
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BUSINESS MANAGEMENT |