INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR) (www.ijbarr.com) Bangalore-560083, INDIA. Print ISSN: 2348-0653 Online ISSN: 2347-856X CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Mr.J.Rajesh Maharajan, Mrs. A. Nivetha, Dr.N.Kiruthika has published research paper in " International Journal of Business and Administration Research Review (IJBARR) peer reviewed and refereed journal, Volume- 13, Issue- 2, June 2026, pp. 48-56." Paper Title:- " ARTIFICIAL INTELLIGENCE ADOPTION, MARKETING EFFICIENCY, AND FINANCIAL PERFORMANCE: EVIDENCE FROM ONLINE RETAIL PLATFORMS IN INDIA. " Chief Editor Managing Editor