INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR) (www.ijbarr.com) Bangalore-560083, INDIA. Print ISSN: 2348-0653 Online ISSN: 2347-856X CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. A.Suguna, Dr. S. Selva Kumar has published research paper in " International Journal of Business and Administration Research Review (IJBARR) peer reviewed and refereed journal, Volume- 13, Issue- 2, May 2026, pp. 94-105." Paper Title:- " CHALLENGES AND STRATEGIC MARKETING PRACTICES IN CONFECTIONERY BUSINESS: A STUDY ON ATTRACTING RURAL CONSUMER IN MADURAI DISTRICT. " Chief Editor Managing Editor