INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR) (www.ijbarr.com) Bangalore-560083, INDIA. Print ISSN: 2348-0653 Online ISSN: 2347-856X CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Sachin B Patil , Dr. K. R. Kumar has published research paper in " International Journal of Business and Administration Research Review (IJBARR) peer reviewed and refereed journal, Volume- 13, Issue- 1, March 2026, pp. 89-96." Paper Title:- " THE IMPACT OF PROMOTIONAL OFFERS ON BRAND LOYALTY AND CUSTOMER RETENTION: A STUDY OF ADITYA BIRLA FASHION AND RETAIL, BANGALORE. " Chief Editor Managing Editor