INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR) (www.ijbarr.com) Bangalore-560083, INDIA. Print ISSN: 2348-0653 Online ISSN: 2347-856X CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Anjani Antony has published research paper in " International Journal of Business and Administration Research Review (IJBARR) peer reviewed and refereed journal, Volume- 13, Issue- 1, January 2026, pp. 12-19." Paper Title:- " THE EFFECTIVENESS OF FOMO--BASED ADVERTISING ON INDIAN CONSUMERS IN INTERNET MARKETING: ANALYSING BEHAVIOURAL RESPONSES AND PURCHASE INTENT. " Chief Editor Managing Editor