INTERNATIONAL JOURNAL OF BUSINESS AND ADMINISTRATION RESEARCH REVIEW (IJBARR) (www.ijbarr.com) Bangalore-560083, INDIA. Print ISSN: 2348-0653 Online ISSN: 2347-856X CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Dr.G.Thangapandi,Ms.S.Salini,Ms.G. ManjulaDevi,Ms.V. Kohila has published research paper in " International Journal of Business and Administration Research Review (IJBARR) peer reviewed and refereed journal, Volume- 13, Issue- 1, January 2026, pp. 87-91." Paper Title:- " ""THE ROLE OF ARTIFICIAL INTELLIGENCE IN PREDICTIVE ANALYTICS AND CUSTOMER SEGMENTATION: A DATA-DRIVEN APPROACH"" " Chief Editor Managing Editor