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Journal Details- Volume-12 , Issue-4 |
| Sl No |
Article Name |
Author Name |
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Subject Area |
| 1 |
THE ROLE OF MICRO-FINANCE IN THE EMPOWERMENT OF WOMEN WITH REFERENCE TO COIMBATORE. |
N.Usha, Dr.R.Thirumoorthy |
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Commerce |
| 2 |
STATE BANK OF INDIA IN THE DIGITAL AGE: HOW SBI IS LEADING THE CHARGE IN DIGITAL TRANSFORMATION |
Dr.V.Suresh Kumar, Dr. Suneetha Naisa |
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Business Administration |
| 3 |
CONSUMER PERCEPTION OF DAIRY DAY PRODUCTS IN THANJAVUR: A STUDY ON QUALITY, TASTE, PRICE, TRUST, AND SUSTAINABLE BRANDING PRACTICES. |
Devadharshini S, Keerthikaa Kp, Dr. Rosanth. I |
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Management |
| 4 |
LEVERAGE COMPETITIVE ADVANTAGE: AACHI MASALA ? SITUATION ANALYSIS & BUSINESS -LEVEL STRATGEY FOR THE THANJAVUR FMCG SPICE MARKET. |
Harini A S, Karthiga M, Dr. Rosanth. I |
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Management Studies |
| 5 |
ZUDIO'S BUSINESS-LEVEL STRATEGY: COMPETING IN THE AFFORDABLE FAST-FASHION RETAIL SEGMENT. |
Honest Raja. S, Surya Pradeep S, Dr. Rosanth. I |
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Management Studies |
| 6 |
BUSINESS-LEVEL STRATEGY AND COMPETITIVE POSITIONING OF SONATA WATCHES IN INDIA?S VALUE SEGMENT. |
Jaya Swetha. M, Swathi.A, Dr. Rosanth. I |
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Management Studies |
| 7 |
A COMPARATIVE STUDY ON STRATEGIC BRAND POSITIONING OF AROKYA AND AMUL IN THE DAIRY INDUSTRY: CONSUMER PERCEPTIONS FROM THANJAVUR. |
Kanishka. S.K, Jesima Yasmine K, Edward J |
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Management Studies |
| 8 |
A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS NYKAA?S BEAUTY AND PERSONAL CARE PRODUCTS. |
Keerthiya.B, Kaviya. V.S, Dr. Rosanth. I |
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Management |
| 9 |
TATA CROMA E-COMMERCE AND BUSINESS-LEVEL STRATEGIES ? COMPETITIVE APPROACHES OF ONLINE VS OFFLINE RETAILERS. |
Kishore A, Melvin Joshua.M, Dr.I.Rosanth |
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Management Studies |
| 10 |
COCA-COLA ? GLOBAL BRANDING &CULTURAL ADAPTATION STRATEGY. |
Mahalakshmi.B, Agalya M, Edward J |
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Management Studies |
| 11 |
ZOMATO BUSINESS-LEVEL STRATEGY AND ITS STRATEGIC ROLE IN THE DIGITAL FOOD SERVICE MARKET. |
Prabakar S, Harish P, Dr. Rosanth. I |
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Management Studies |
| 12 |
THE ROLE OF STRATEGIC ALLIANCES AND COST EFFICIENCY IN ENHANCING NIKE'S GLOBAL PERFORMANCE. |
Sheik Mohameds, Harikirushnaa K, Dr. Rosanth. I |
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Management Studies |
| 13 |
A STUDY OF LG?S COMPETITIVE POSITIONING THROUGH SITUATION ANALYSIS IN THE GLOBAL CONSUMER ELECTRONICS MARKET . |
Selvakumar, Akash. A, Gopalakrishnan. S |
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Management Studies |
| 14 |
AMAZON-COST LEADERSHIP, DIFFERENTIATION VIA LOGISTICS, PRIME MEMBERSHIP. |
Shelshiya J Julin, Bhavadharini. K, Gopalakrishnan. S |
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Management Studies |
| 15 |
ROLE OF AMAZON PRIME IN BUILDING BRAND LOYALTY AND CUSTOMER RETENTION. |
Shruthi Srii.M, Pragadeeshwari.S, Dr.Rosanth. I |
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Management Studies |
| 16 |
BUSINESS LEVEL STRATEGY OF UBER IN INDIA?S MOBILITY MARKET. |
Srinivashan M, Ragul P, Ramkumar P |
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Management Studies |
| 17 |
THE SUCCESS OF APPLE INC.?S BUSINESS-LEVEL STRATEGY IN THANJAVUR. |
Suresh Krishna R, Arsath Akthar A, Ramkumar P |
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Management Studies |
| 18 |
BUSINESS-LEVEL STRATEGY OF LAKM?: A DIFFERENTIATION APPROACH IN THE INDIAN COSMETICS INDUSTRY. |
Thanyima. I, Mohana Durga S, Dr.Domnic Thavagnana Nachathiram K |
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Management Studies |
| 19 |
STRATEGIC TRANSFORMATION IN THE SALON INDUSTRY: BALANCING CUSTOMER EXPERIENCE AND DIGITAL INNOVATION. |
Vaishnavi S, Keerthana B, Dr.Domnic Thavagnana Nachathiram K, Dr. Rosanth. I |
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Management Studies |
| 20 |
ATHER ENERGY AND ITS STRATEGIC POSITION IN INDIA?S EV INDUSTRY. |
David. J.D, Pragadeesh.S, Dr. Rosanth. I |
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Management Studies |