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Journal Details- Volume-13 , Issue-1 |
| Sl No |
Article Name |
Author Name |
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e-Certificate |
Subject Area |
| 1 |
AI APPLICATIONS IN EXPORT BUSINESS: FORECASTING, MARKETING, AND DECISION-MAKING. |
Dr.S.Gopalsamy, Dr.C.Anuradha |
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|
Business studies |
| 2 |
ARTIFICIAL INTELLIGENCE IN MARKETING: TRANSFORMING STRATEGIES, TOOLS, AND CUSTOMER ENGAGEMENT. |
Mrs T.Poongodi |
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e-Certificate
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Commerce |
| 3 |
NAVIGATING THE VUCA LANDSCAPE: SKILL ENHANCEMENT STRATEGIES FOR FUTURE-READY ENTREPRENEURS AND PROFESSIONALS. |
Dr.M.Arunarani, Dr.N.Sayira Banu |
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Economics |
| 4 |
IMPACT OF ARTTIFICIAL INTELIGENCE IN VARIOUS SECTORS. |
Dr. A.Kayalvizhi, Dr.M.Lalithakumari |
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Artificial Intelligence |
| 5 |
PREDICT TO PROSPER: AI-POWERED CUSTOMER SEGMENTATION FOR MODERN MARKETING . |
Dr G Meena |
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Commerce |
| 6 |
THE ROLE OF ARTIFICIAL INTELLIGENCE IN MONITORING CIRCULAR ECONOMY ACTIVITIES IN INDIA. |
Dr.M.Sivakumar, Dr.K.Rajendran |
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Commerce |
| 7 |
ADAPTIVE COMMERCE: AI-INTEGRATED SOLUTIONS FOR MODERN SUPPLY CHAIN CHALLENGES. |
Dr.R.Santhi |
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Commerce |
| 8 |
AN ANALYSIS OF WOMEN?S EMPOWERMENT AND ECONOMIC DEVELOPMENT IN INDIA. |
Dr.N.Iyyappan |
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Economics |
| 9 |
AN INVESTIGATION INTO GROUNDNUT GROWER?S ADOPTION OF MECHANIZATION IN PRODUCTION AND PROCESSING IN INDIA. |
Mrs.K.V.Jayashree, Dr.K.Saravanan |
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Commerce |
| 10 |
ARTIFICIAL INTELLIGENCE AND DIGITAL TRANSFORMATION IN COMMERCE: TOOLS, TECHNIQUES, PROBLEMS, FINDINGS, AND STRATEGIC IMPLICATIONS. |
Mrs.T.Parameswari, Mrs.S.Kousalya, Mr.K.Prabu |
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Artificial Intelligence |
| 11 |
A STUDY ON DIGITAL LITERACY AND RESKILLING STRATEGIES FOR THE AI ERA. |
Dr.G.Prema |
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Commerce |
| 12 |
A STUDY ON PREDICTIVE ANALYSIS AND CUSTOMER SEGMENTATION THROUGH AI. |
Dr.S.Ramji, Ms.S.Sripanjami, Ms.D.M.Lathadevi |
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Commerce |
| 13 |
A STUDY ON NON-PERFORMING ASSETS OF COMMERCIAL BANKS IN INDIA. |
V.S Bharathipriya, Dr. V.Radha |
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Commere |
| 14 |
A STUDY ON MACHINE LEARNING MODELS FOR BUSINESS FORECASTING AND PORTFOLIO MANAGEMENT. |
Mr. S. Selvakumar, Dr. R. Mathavan |
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Commerce |
| 15 |
A STUDY ON PREDICTIVE ANALYTICS AND CUSTOMER SEGMENTATION THROUGH AI. |
Dr. N. Sivakumar |
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Commerce |
| 16 |
PREDICTIVE ANALYTICS AND CUSTOMER SEGMENTATION THROUGH AI . |
Dr.R.JeevarekhaMrs.S M Buvaneshwari, Monisha |
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Engineering |
| 17 |
ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL INCLUSION AND SME DEVELOPMENT. |
Ms.S.Sudha, Ms.R.Kowsalyadevi, Ms.R.Sridevi |
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Commerce |
| 18 |
ARTIFICIAL INTELLIGENCE IN LOGISTICS, RETAIL, AND SUPPLY CHAIN MANAGEMENT: APPLICATIONS, BENEFITS, AND CHALLENGES. |
Dr.V.Kalaivani,Dr.S.Nisha, Ms.S.Sugacini |
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Commerce |
| 19 |
A STUDY ON CAPITAL STRUCTURE ANALYSIS OF SELECTED STEEL COMPANIES IN INDIA. |
Dr. J Thavamani |
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Science |
| 20 |
A STUDY ON THE ROLE OF ACADEMIC--INDUSTRY COLLABORA--- TIONS IN AI RESEARCH AND INCUBATION. |
Dr.V.Yuvarani |
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Commerce |
| 21 |
REIMAGINING BUSINESS DNA: AI AS THE CORE OF INTELLIGENT ENTERPRISE TRANSFORMATION. |
Dr.S.Sivaselvi ,Mr. J. Aravindkumar,Mr. P. Satheeshkumar |
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Commerce |
| 22 |
STUDENT PREFERENCES IN THE USAGE OF ONLINE PLATFORMS FOR PERSONAL SKILL DEVELOPMENT: A COMPREHENSIVE STUDY IN TIRUPUR DISTRICT. |
Dr.M.Abinaya, Mr. V Hariprasath, Ms. R Gowri |
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Commerce |
| 23 |
A STUDY ON SKILL ENHANCEMENT FOR FUTURE-READY ENTREPRENEURS AND PROFESSIONALS. |
Mrs V Gomathi,Ms V Nithya,Mrs S Dhivya |
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Management |
| 24 |
CHATBOTS, RECOMMENDATION SYSTEMS, AND VIRTUAL ASSISTANTS IN MARKETING. |
R.Monisha, S M Buvaneshwari,Dr.R.Jeevarekha |
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Engineering |
| 25 |
IMPACT OF EMOTIONAL INTELLIGENCE AT THE JOB OVERALL PERFORMANCE: A STUDY AMONG PRIVATE FINANCIAL INSTITUTION EMPLOYEES IN TIRUCHIRAPPALLI DISTRICT, TAMIL NADU. |
Mrs. Kokila, Dr.M. Suresh |
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Management Studies |
| 26 |
A STUDY ON INCORPORATING ARTIFICIAL INTELLIGENCE AND DATA ANALYTICS INTO THE COMMERCE CURRICULUM. |
R.Manimehali, S.Janani |
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e-Certificate
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Artificial Intelligence |
| 27 |
AI APPLICATIONS IN LOGISTICS, RETAIL, AND SUPPLY CHAIN MANAGEMENT. |
R.Monisha, Dr.R.Jeevarekha, Mrs.S M Buvaneshwari |
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|
Engineering |
| 28 |
WOMEN EMPOWERMENT AND ENTREPRENEURIAL SPIRIT THROUGH MUDRA SCHEME AMONG MICRO ENTREPRENEURS IN TAMIL NADU. |
Mr. R. U. Vignesh, Dr. P. Tamilselvan |
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Commerce |
| 29 |
A STUDY ON WORK LIFE BALANCE OF SELF FINANCING COLLEGE TEACHER WITH REFERENCE TO SALEM CITY. |
K.Rubiya, S.Sudha |
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e-Certificate
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Commerce |
| 30 |
ANALYZING THE CHALLENGES AND MOTIVATIONS OF GIG ECONOMY INDEPENDENT WORKERS. |
Mr. Y. V. Krishna Babu, Dr. K. J. Sumitha |
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Economics |
| 31 |
THE EFFECTIVENESS OF FOMO--BASED ADVERTISING ON INDIAN CONSUMERS IN INTERNET MARKETING: ANALYSING BEHAVIOURAL RESPONSES AND PURCHASE INTENT. |
Anjani Antony |
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Commerce |
| 32 |
ASSESSING THE CONTEMPORARY IMPACT OF PRIME MINISTERIAL SCHEMES ON WOMEN''S EMPOWERMENT IN KARNATAKA. |
Kavitha H, Dr.Mohan Das.K |
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Political science |
| 33 |
CONSUMER PERCEPTION OF CASHLESS TRANSACTION SERVICES IN AMBASAMUDRAM: AN EMPIRICAL STUDY. |
Dr.S.Gomathinayagam |
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Commerce |
| 34 |
GREEN HRM PRACTICES AND ITS INFLUENCE ON TRANSFORMATIONAL LEADERSHIP IN MANUFACTURING ENTERPRISES OF TAMIL NADU. |
J.Veerabala, Dr.S.Venkatesan |
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Management Studies |
| 35 |
A STUDY ON CHALLENGES FACED BY WOMEN ENTREPRENEURS IN SMALL SCALE INDUSTRIES. |
P Y Lalitha Chaitanya, Dr. Akanksha Sharma |
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Commerce |
| 36 |
AN EMPIRICAL STUDY ON DETERMINANTS INFLUENCING WORKING CAPITAL MANAGEMENT IN CONSTRUCTION SECTOR. |
Priyanga.V, Dr.S.P.Mathiraj |
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Commerce |
| 37 |
PRE AND POST-MERGER ASSESSMENT OF INDIAN PUBLIC SECTOR BANKS: CUSTOMER-BANKER EVIDENCE IN BANGALORE CITY. |
K. Priya, M. Gurupandi |
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Commerce |
| 38 |
A STUDY ON EFFECTS OF GREEN LOGISTICS PERFORMANCE IN WAREHOUSE MANAGEMENT TOWARDS SURINAU TO MOTIVE PRIVATE LIMITED WITH SPECIAL REFERENCE TO HOSUR. |
Dr. S. Bharathi, Manikandaan.S |
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Management |
| 39 |
A STUDY ON IMPORTANCE OF HUMAN RESOURCE MANAGEMENT IN PROMOTING EMPLOYEES PERFORMANCE TOWARD SCIELHR SERVICES AT COIMBATORE . |
A.Keerthana Devi, A.Vallimalar |
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Management |
| 40 |
A STUDY ON ACCIDENT PREDICTION AND PREVENTION IN FREIGHT TRANSPORT AT CHENDUR CARRIERS PVT LTD. |
Dr.S.Bharathi, N.Arivumathi |
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e-Certificate
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Management |
| 41 |
EFFECTS OF EMPLOYEE TURN OVER ON ORGANIZATION PERFORMANCE. |
Ms.K.Keerthana Sanjeevini, D.Bharathi |
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e-Certificate
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Management |
| 42 |
A STUDY ON JOB SATISFACTION AMONG THE EMPLOYEES IN THE ORGANISATION AT HIMALAYA PVT LTD. |
R.Javiprabha, Akash AG |
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Management |
| 43 |
PERFORMANCE EVALUATION OF THE STATE BANK OF INDIA THROUGH CAMEL ANALYSIS. |
Dr. V. Shireesha |
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e-Certificate
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Commerce |
| 44 |
AUTONOMY AND DECISION MAKING ROLE OF NRI FAMILY WOMEN IN KERALA. |
Sakkariya K.K, Prof.Dr.S.Ganapathy |
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WOMEN EMPOWERMENT |
| 45 |
IMPACT OF CORPORATE ETHICAL VALUES ON CUSTOMER PERCEPTION AND PURCHASE BEHAVIOUR TOWARD SELECTED INSURANCE PRODUCTS: AN EMPIRICAL STUDY. |
Mrs.K.Pandieswari, Dr.U.Arumugam |
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e-Certificate
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Corporate Secretaryship |
| 46 |
THE IMPACT OF ARTIFICIAL INTELLIGENCE ONMODERN MANAGEMENT PRACTICES. |
Dr.M.Sivabalaji, Dr.S.Chandrasekar |
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e-Certificate
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Commerce |
| 47 |
QUALITY OF WORK LIFE OF SCHOOL TEACHERS IN KARAIKUDI TALUK. |
V.Selvaraj, Dr.S.Senbaganathan |
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e-Certificate
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Commerce |
| 48 |
AN ANALYSIS OF CSR AND ITS LINKAGE WITH FINANCIAL PERFORMANCE -SELECTED MAHARATNA COMPANIES. |
M.Mala, Dr.SP.Mathiraj |
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e-Certificate
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Corporate Secretaryship |
| 49 |
A STUDY ON AWARENESS ABOUT INNOVATION IN EDUCATING TAX PAYERS IN SIVAKASI. |
R.Vanitha, Dr.M.Ketharaj, Dr. S.Ganesan |
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e-Certificate
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Commerce |
| 50 |
A STUDY ON ENHANCEMENT OF USER EXPERIENCE AND SATISFACTION IN FINTECH SERVICES: EXPLORING FACTORS IMPACTING BENEFICIARIES IN CHENNAI CITY. |
N. Aswini Jaya Durga, Dr.SP. Mathiraj |
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e-Certificate
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Corporate Secretaryship |
| 51 |
EMPOWERED WALLETS: FINANCIAL LITERACY AND SAVINGS BEHAVIOUR OF WOMEN EMPLOYEES. |
Gladis Jeromi.A, Dr.M.Ketharaj, Dr.Ganesan.M |
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Commerce |
| 52 |
CONSUMER'S OPINION ABOUT SOCIAL MEDIA CAMPAIGNS OF DAIRY PRODUCTS. |
S. Pagampriyal, Dr. SP. Mathiraj |
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Corporate Secretaryship |
| 53 |
STRATEGIES ADOPTED BY COMMERCIAL BANKS TOWARDS DIGITAL BANKING SERVICES. |
K.Shaik Mohamed Kasim, Dr.S.Nasar |
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e-Certificate
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Commerce |
| 54 |
QUALITY OF WORK LIFE AMONG TEACHERS IN ONLINE TEACHING - A STUDY WITH SPECIAL REFERENCE TO SELECTED TEACHERS IN KERALA. |
Arif.M.K, Dr.S.Ganapathy |
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e-Certificate
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Commerce |
| 55 |
WORK RELATED STRESS AND ITS IMPACT ON PERFORMANCE AMONG THE OF EMPLOYEES IN PRIVATE HOSPITALS WITH REFERENCE TO IN TAMILNADU. |
Mr.N.Karthik, Dr.R.Ilavenil |
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Management Studies |
| 56 |
DETERMINANTS OF BRAND INFLUENCE ON MOBILE PHONE PURCHASING DECISIONS AMONG CONSUMERS IN HYDERABAD. |
Shaik Shakeel, Dr. G.Nedumaran |
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Commerce |
| 57 |
EFFECTIVENESS OF ADVERTISEMENTS AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR REGARDING SKINCARE PRODUCTS. |
Vanitha.T, Dr.G.Nedumaran |
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e-Certificate
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Commerce |
| 58 |
EXPLORING ONLINE SHOPPING BEHAVIOUR AMONG YOUNG ADULTS PURSUING HIGHER EDUCATION IN HYDERABAD. |
K.Sreekanth, Dr.R.Ilavenil |
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e-Certificate
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Commerce |
| 59 |
A STUDY ON EQUITY TRADING USING TECHNICAL ANALYSIS A TMIRAE ASSET SHAREKHAN. |
Dr.S.Bharathi,Mr.A.Balaji |
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e-Certificate
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Management |
| 60 |
A STUDY ON ENHANCEMENT OF EFFICIENCY IN WAREHOUSE MANAGEMENT TOWARD SV.J.LOGISTICSINDI A PRIVATE LIMITEDAT SALEM. |
G.Hari Vignesh, Dr.S.Bharathi |
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Management |
| 61 |
A STUDY ON ENHANCEMENT OF EFFICIENCY IN WAREHOUSE MANAGEMENT TOWARD SV.J.LOGISTICSINDI A PRIVATE LIMITEDAT SALEM. |
G.Hari Vignesh,Dr.S.Bharathi |
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Management |
| 62 |
A STUDY ON CAPITAL STRUCTURE OF TATA MOTORS LIMITED AT SALEM. |
N.Chandra Shaker Reddy, Dr.S.Bharathi |
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e-Certificate
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Management |
| 63 |
A STUDY ON TRAINING AND DEVELOPMENT EFFECTIVENESS AT TECHVOLT SOFTWARE PVT. LTD., COIMBATORE . |
Dr. S. Bharathi, Premkumar B |
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e-Certificate
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Management |
| 64 |
A STUDY ON LEADERSHIP STRATEGIES TO MOTIVATE EMPLOYEES AND IMPROVE PERFORMANCE AT SHRI PRANAV TEXTILE PRIVATE LIMITED, MUSIRI. |
C. Gnanasekaran,Mrs.A. Keerthana Devi |
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e-Certificate
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Management |
| 65 |
'STUDY ON EFFETIVENESS OF TRAINING AND DEVELOPMENT'AT DIGIPIN TECHNOLOGY IN CHENNAI. |
Dr.Bharathi, R.Rethika |
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e-Certificate
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Management |
| 66 |
AN ANALYSIS OF THE REACH OF FINANCIAL INCLUSION IN TRIBAL COMMUNITIES: EVALUATING THE IMPACT OF INDIAN GOVERNMENT SCHEMES ON SOCIO-ECONOMIC DEVELOPMENT. |
M.P.Prince Allwyn Jebaraj, Dr.C.S.Edhayavarman |
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e-Certificate
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Management Studies |
| 67 |
CUSTOMERS LEVEL OF UNDERSTANDING OF BANKING SECURITY MEASURES: A STUDY WITH SPECIAL REFERENCE TO MADURAI CITY. |
S. Suba, Dr.A. Mayilmurugan |
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e-Certificate
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Commerce |
| 68 |
A STUDY ON EMPLOYEE PERFORMANCE AND WELL-BEING OF NURSES IN PRIVATE HOSPITALS. |
Mrs.J.Anna Thangam, Dr.A.Vanitha |
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e-Certificate
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Business Administration |
| 69 |
TRENDS AND CHALLENGES OF CAMPUS RECRUITMENT IN SELECTED STATE UNIVERSITIES OF TAMIL NADU. |
Dr. P. Balasubramanian |
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e-Certificate
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Management Studies |
| 70 |
SOCIO-ECONOMIC PROFILE AND AWARENESS OF INSURANCE INCLUSION AMONG GIGWORKERS IN THE CITY OF MADURAI - AN EMPIRICAL STUDY. |
B. Srividhya, Dr.A. Mayilmurugan, Dr.R. Gopalsamy |
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e-Certificate
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Commerce |
| 71 |
JOB STRESS AMONG ARTS AND SCIENCE COLLEGE TEACHERS IN CHENNAI REGION DURING PANDEMIC AND NEW NORMAL. |
N.Subbiah, Dr.M.Ketharaj, Dr S.Senbaganathan |
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e-Certificate
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Commerce |
| 72 |
UNLEASHING THE ENTREPRENEURIAL SPIRIT: EXPLORING FACTORS INFLUENCING THE APTITUDE OF YOUNG GENERATIONS FOR ENTREPRENEURSHIP IN INDIA. |
Mr.M.Thangapandy, Dr.S.Senbaganathan |
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e-Certificate
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Commerce |
| 73 |
A STUDY ON ROLE OF AI IN MODERN HR PRACTICES . |
Mr.P.Varunkumar, Mr.M.Shankar, Mr.R. Kannan |
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e-Certificate
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Business Administration |
| 74 |
A STUDY ON MACHINE LEARNING MODELS FOR BUSINESS FORECASTING AND PORTFOLIO MANAGEMENT . |
N.Dhivya, M.Mageshwari |
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e-Certificate
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Business Administration |
| 75 |
IMPACT OF DIGITAL MARKETING AMONG SAREE MANUFACTURERS IN SALEM CITY . |
Dr.P.Balamani, M. LogaPriya |
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e-Certificate
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Commerce |
| 76 |
PROBABILITY SURVEY ON E-COMMERCE MARKET PRICE IN INDIA USING ARTIFICIAL INTELLIGENCE. |
Dr.V.Nanthini |
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e-Certificate
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Commerce |
| 77 |
THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE DIGITAL TRANSFORMATION OF E- COMMERCE: OPPORTUNITIES AND CHALLENGES. |
Dr.R.Silambarasan,Dr.S.Kalaiselvi,Mrs.M.Thilagavathi,Ms.A.Sangeetha |
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e-Certificate
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Commerce |
| 78 |
""THE ROLE OF ARTIFICIAL INTELLIGENCE IN PREDICTIVE ANALYTICS AND CUSTOMER SEGMENTATION: A DATA-DRIVEN APPROACH"" |
Dr.G.Thangapandi,Ms.S.Salini,Ms.G. ManjulaDevi,Ms.V. Kohila |
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e-Certificate
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Commerce |
| 79 |
AI INTEGRATION IN DIGITAL PAYMENTS, BLOCKCHAIN, AND SMART CONTRACTS. |
A Haripriya, S Rajakumari,R M K Bharathi |
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e-Certificate
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Commerce |
| 80 |
AI-DRIVEN STARTUPS BUSINESS MODELS IN COMMERCE: A STUDY WITH SPECIAL REFERENCE TO TAMIL NADU. |
Dr. S. Mohamed Mohideen, Dr. S. Saleem |
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e-Certificate
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Commerce |
| 81 |
A STUDY ON THE ECONOMIC ANALYSIS OF JACKFRUIT CULTIVATION AND MARKETING IN KOLLI HILLS OF NAMAKKAL DISTRICT - TAMIL NADU |
M. Palmurugan, Dr. V. Prabakar |
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e-Certificate
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Economics |
| 82 |
IMPACT OF WELL BEING MANAGEMENT IN SERVICE SECTORS |
G. Kannan, Dr. K Ganesamurthy |
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e-Certificate
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Corporate Secretaryship |
| 83 |
IMPACT OF ESG REPORTING ON SOCIAL IMPACT AND CORPORATE PERFORMANCE: AN EMPIRICAL STUDY OF LISTED COMPANIES |
Ms. Kanimozhi K, Dr. C. Vethirajan |
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e-Certificate
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Corporate Secretaryship |
| 84 |
AN ANALYTICAL STUDY ON SUSTAINABLE BUSINESS STRATEGIES OF GREEN STARTUPS IN TAMIL NADU. |
M.Anjuka, Dr.K.Ganesamurthy |
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e-Certificate
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Corporate Secretaryship |
| 85 |
WORKPLACE ERGONOMICS AND EMPLOYEE PERFORMANCE IN THE IT SECTOR. |
Angel.S, Dr. K. Ganesamurthy |
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e-Certificate
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Corporate Secretaryship |
| 86 |
COMPARATIVE ANALYSIS OF FINANCIAL TECHNOLOGY OFFERED BY PRIVATE AND PUBLICSECTORBANKS IN CHENNAI CITY. |
M. Anand, Dr. S. Amutha |
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e-Certificate
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Corporate Secretaryship |
| 87 |
QUALITY OF WORK LIFE (QWL) AMONG WORKING WOMEN IN HIGHER EDUCATION INSTITUTIONS IN SIVAGANGA DISTRICT |
Ms. K. Anitha, Dr. S. Amutha |
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e-Certificate
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Corporate Secretaryship |
| 88 |
EFFECT OF INDIA AND CHINA EXPORT COMPOSITIONAL CHANGES SINCE 1991 TRADE LIBERALIZATION. |
Mani.S, Dr.Ganapathy.S |
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e-Certificate
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International Business, |
| 89 |
A STUDY ON THE IMPACT OF WOMEN ENTREPRENEUR ON SOCIAL CHANGEIN MADURAI DISTRICT. |
J.Gayathri, Dr.A.Mayil Murugan |
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e-Certificate
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Commerce |
| 90 |
LEVERAGING GREEN MARKETING STRATEGY: BOOST REPEAT PURCHASE OF ORGANIC FOOD PRODUCTS AT MADURAI DISTRICT. |
J.Arunpriya, Dr.A.MayilMurugan |
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e-Certificate
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Commerce |
| 91 |
CORPORATE SOCIAL RESPONSIBILITY INVESTMENTS AND ENVIRONMENTAL SUSTAINABILITY OUTCOMES: EVIDENCE FROM MANUFACTURING COMPANIES IN CHENNAI. |
R.Ashok Kumar, Prof.C.Vethirajan |
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e-Certificate
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Corporate Secretaryship |
| 92 |
IMPACT OF DIGITALIZATION ON SERVICE QUALITY OF THE LIFE INSURANCE CORPORATION OF INDIA. |
S.Lakshmi, Dr.M.Ketharaj, Dr.R.Venkatesan |
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e-Certificate
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Commerce |
| 93 |
A STUDY ON CUSTOMER SATISFACTION AND PERCEPTION OF ONLINE BANKING SERVICES IN SALEM DISTRICT |
Dr.S.Geetha, S.Padmavathi |
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e-Certificate
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MANAGEMENT STUDIES |
| 94 |
SUSTAINABLE HUMAN CAPITAL IN INDIA'S GIG ECONOMY: EVALUATING THE IMPACT OF ALGORITHMIC MANAGEMENT ON DELIVERY WORKER HEALTH. |
Mr.S.Praveenkumar, Dr.S.Chandrasekar |
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e-Certificate
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Commerce |
| 95 |
CONSUMER BEHAVIOR IN PRENATAL NUTRITION AND FOOD SUPPLEMENTATION: A STUDY IN SIVAGANGA DISTRICT |
Amjath Bargana.S, Dr.M.Ketharaj , Dr S.Ganesan |
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e-Certificate
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Commerce |
| 96 |
AN EMPIRICAL INVESTIGATION OF THE NEXUS BETWEEN GENDER DIVERSITY AND FIRM PERFORMANCE |
J.Antony Nancy, Dr.A.Morarji |
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e-Certificate
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Management Studies |
| 97 |
WOMEN ENTREPRENEURS' EXPERIENCE AND SATISFACTION IN MICRO, SMALL AND MEDIUM ENTERPRISES: A STUDY IN VIRUDHUNAGAR DISTRICT |
R. Maharaja, Dr. S. Ganapathy |
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e-Certificate
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Commerce |
| 98 |
A STUDY ON PRACTICES AND FINANCIAL PERFORMANCE OF SELECT MANUFACTURING FIRMS |
Janaki.V, Dr. C. Vethirajan |
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e-Certificate
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Corporate Secretaryship |
| 99 |
CONSUMER ATTITUDE AND PURCHASE INTENTION TOWARDS ECO-FRIENDLY PRODUCTS IN SIVAGANGAI DISTRICT. |
C.Ruth Elizabeth, Dr.K.Sevugan, Dr.S.Ganesan |
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e-Certificate
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Commerce |
| 100 |
FACTORS INFLUENCING THE TOWARDS E-BANKING SERVICES OFFERED BY PUBLIC AND PRIVATE SECTOR BANKS. |
Mrs.Gnana Soundari, Dr.K.Naina Mohammed |
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e-Certificate
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Commerce |
| 101 |
AN ANALYTICAL VIEW OF GAMIFICATION STRATEGIES FOR EMPLOYEE MOTIVATION AND RETENTION IN THE IT INDUSTRY. |
Mr.Suresh Ruban, Dr.R.Sathish |
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e-Certificate
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Commerce |
| 102 |
AI-DRIVEN CONSUMER ANALYSIS FOR DESIGNING PROMOTIONAL STRATEGIES FOR ONLINE SHOPPING OF ELECTRONIC GOODS: A DUAL THEORY APPROACH. |
Chythra P, Dr. Rajendran S |
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Commerce |
| 103 |
PRODUCTIVITY OF TEA IN CENTRAL TRAVANCORE REGION. |
A. Mable Jasmine Shobha, Dr. S. Ganesan |
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Commerce |
| 104 |
DIVERSIFIED INCOME STRATEGIES OF BANKS - A REAL WORLD SITUATION. |
Jayesh. S V, Dr. K.Sevugan, Dr. S. Ganesan |
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| 105 |
ISLAMIC MICRO FINANCE: A TOOL FOR SOCIAL EMPOWERMENT. |
Mohamed Shaheer T, Dr. K Sevugan, Dr. S Ganesan |
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| 106 |
FINANCIAL AND GROWTH PERFORMANCE OF MSMES: THE ROLE OF INSTITUTIONAL SUPPORT, TECHNOLOGICAL CAPABILITY, AND STRUCTURAL CONSTRAINTS IN- TAMIL NADU. |
R.Parkavi, Dr.G.Vinayagamoorthi |
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| 107 |
LINKAGE BETWEEN GREEN HRM PRACTICES AND GREEN CREATIVITY AMONG EMPLOYEES IN CORPORATES AT TAMILNADU. |
Mrs.A.Nowrin Banu, Dr.S.Nazeer Khan |
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| 108 |
A STUDY ON SUPPLY CHAIN MANAGEMENT TOWARDS TAMILNADU NEWS PRINT AND PAPERS LTD WITH REFERENCE TO KARUR . |
K.Keerthana Sanjeevini, Gayathri.G |
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Management |
| 109 |
A STUDY ON TRAINING AND DEVELOPMENT PRACTICES IN RK METAL ROOFINGS PVT LTD . |
M.Kamali, M.Akshaya |
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Management |
| 110 |
'A STUDY ON WORK LIFE BALANCE OF TECHVOLT SOFTWARE PRIVATE LTD' |
Dr. S. Bharathi, Divakar J |
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Management |
| 111 |
LABOUR WELFARE SCHEMES AND THEIR REACH AMONG BUILDING CONSTRUCTION WORKERS IN SIVAGANGAI DISTRICT: A DESCRIPTIVE STUDY. |
Rajesh M, Sevugan K, Ganesan S |
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