Journal Details- Volume-12 , Issue-4

Sl No Article Name Author Name Download e-Certificate Subject Area
1 THE ROLE OF MICRO-FINANCE IN THE EMPOWERMENT OF WOMEN WITH REFERENCE TO COIMBATORE. N.Usha, Dr.R.Thirumoorthy Download e-Certificate Commerce
2 STATE BANK OF INDIA IN THE DIGITAL AGE: HOW SBI IS LEADING THE CHARGE IN DIGITAL TRANSFORMATION Dr.V.Suresh Kumar, Dr. Suneetha Naisa Download e-Certificate Business Administration
3 CONSUMER PERCEPTION OF DAIRY DAY PRODUCTS IN THANJAVUR: A STUDY ON QUALITY, TASTE, PRICE, TRUST, AND SUSTAINABLE BRANDING PRACTICES. Devadharshini S, Keerthikaa Kp, Dr. Rosanth. I Download e-Certificate Management
4 LEVERAGE COMPETITIVE ADVANTAGE: AACHI MASALA ? SITUATION ANALYSIS & BUSINESS -LEVEL STRATGEY FOR THE THANJAVUR FMCG SPICE MARKET. Harini A S, Karthiga M, Dr. Rosanth. I Download e-Certificate Management Studies
5 ZUDIO'S BUSINESS-LEVEL STRATEGY: COMPETING IN THE AFFORDABLE FAST-FASHION RETAIL SEGMENT. Honest Raja. S, Surya Pradeep S, Dr. Rosanth. I Download e-Certificate Management Studies
6 BUSINESS-LEVEL STRATEGY AND COMPETITIVE POSITIONING OF SONATA WATCHES IN INDIA'S VALUE SEGMENT. Jaya Swetha. M, Swathi.A, Dr. Rosanth. I Download e-Certificate Management Studies
7 A COMPARATIVE STUDY ON STRATEGIC BRAND POSITIONING OF AROKYA AND AMUL IN THE DAIRY INDUSTRY: CONSUMER PERCEPTIONS FROM THANJAVUR. Kanishka. S.K, Jesima Yasmine K, Edward J Download e-Certificate Management Studies
8 A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS NYKAA'S BEAUTY AND PERSONAL CARE PRODUCTS. Keerthiya.B, Kaviya. V.S, Dr. Rosanth. I Download e-Certificate Management
9 TATA CROMA E-COMMERCE AND BUSINESS-LEVEL STRATEGIES - COMPETITIVE APPROACHES OF ONLINE VS OFFLINE RETAILERS. Kishore A, Melvin Joshua.M, Dr.I.Rosanth Download e-Certificate Management Studies
10 COCA-COLA- GLOBAL BRANDING &CULTURAL ADAPTATION STRATEGY. Mahalakshmi.B, Agalya M, Edward J Download e-Certificate Management Studies
11 ZOMATO BUSINESS-LEVEL STRATEGY AND ITS STRATEGIC ROLE IN THE DIGITAL FOOD SERVICE MARKET. Prabakar S, Harish P, Dr. Rosanth. I Download e-Certificate Management Studies
12 THE ROLE OF STRATEGIC ALLIANCES AND COST EFFICIENCY IN ENHANCING NIKE'S GLOBAL PERFORMANCE. Sheik Mohameds, Harikirushnaa K, Dr. Rosanth. I Download e-Certificate Management Studies
13 A STUDY OF LG"S COMPETITIVE POSITIONING THROUGH SITUATION ANALYSIS IN THE GLOBAL CONSUMER ELECTRONICS MARKET . Selvakumar, Akash. A, Gopalakrishnan. S Download e-Certificate Management Studies
14 AMAZON-COST LEADERSHIP, DIFFERENTIATION VIA LOGISTICS, PRIME MEMBERSHIP. Shelshiya J Julin, Bhavadharini. K, Gopalakrishnan. S Download e-Certificate Management Studies
15 ROLE OF AMAZON PRIME IN BUILDING BRAND LOYALTY AND CUSTOMER RETENTION. Shruthi Srii.M, Pragadeeshwari.S, Dr.Rosanth. I Download e-Certificate Management Studies
16 BUSINESS LEVEL STRATEGY OF UBER IN INDIA'S MOBILITY MARKET. Srinivashan M, Ragul P, Ramkumar P Download e-Certificate Management Studies
17 THE SUCCESS OF APPLE INC."S BUSINESS-LEVEL STRATEGY IN THANJAVUR. Suresh Krishna R, Arsath Akthar A, Ramkumar P Download e-Certificate Management Studies
18 BUSINESS-LEVEL STRATEGY OF LAKM : A DIFFERENTIATION APPROACH IN THE INDIAN COSMETICS INDUSTRY. Thanyima. I, Mohana Durga S, Dr.Domnic Thavagnana Nachathiram K Download e-Certificate Management Studies
19 STRATEGIC TRANSFORMATION IN THE SALON INDUSTRY: BALANCING CUSTOMER EXPERIENCE AND DIGITAL INNOVATION. Vaishnavi S, Keerthana B, Dr.Domnic Thavagnana Nachathiram K, Dr. Rosanth. I Download e-Certificate Management Studies
20 ATHER ENERGY AND ITS STRATEGIC POSITION IN INDIA"S EV INDUSTRY. David. J.D, Pragadeesh.S, Dr. Rosanth. I Download e-Certificate Management Studies
21 THE INTERPLAY OF POVERTY, NUTRITION AND HEALTH: UNDERSTANDING CHILD HEALTH FLUCTUATION IN ATTAPPADY. Dr.Haseena V.A Download e-Certificate Economics