Journal Details- Volume-13 , Issue-2

Sl No Article Name Author Name Download e-Certificate Subject Area
1 STUDY OF THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY FUNDS ON SOCIETY. Dr. Meera, Mahesh. K Download e-Certificate Management Studies
2 CONSUMER PERCEPTION TOWARDS GREEN MARKETING STRATEGIES IN THE FMCG SECTOR: AN EMPIRICAL STUDY IN SIVAGANGAI DISTRICT, TAMIL NADU. Mr. J. Justin, Dr. S. Amutha Download e-Certificate Business Administration
3 INFLUENCE OF SOCIAL MEDIA IN ONLINE MARKETING WITH SPECIAL REFERENCE TO THE CITY OF CHENNAI. Mrs. R. Bharatharathna, Dr.S.Latha Download e-Certificate Commerce
4 COMPARATIVE ANALYSIS OF EXPORT PERFORMANCE OF TAMIL NADU AND SELECTED SOUTHERN DISTRICTS. Dr.S.Gopalsamy, T.Uyyavanthal Download e-Certificate Management Studies
5 FOREIGN TRADE PERFORMANCE ANALYSIS OF INDIA WITH SPECIAL REFERENCE TO TAMIL NADU. Dr.S.Gopalsamy, T.Uyyavanthal Download e-Certificate Management Studies
6 FINANCIAL SUSTAINABILITY AND PERFORMANCE ANALYSIS OF SELECTED PAPER INDUSTRIES IN TAMIL NADU. G. Meenalogini, Dr.A.Ramesh , Dr.S.Latha Download e-Certificate Commerce
7 THE STRATEGIC EVOLUTION OF THE INDIAN STARTUP ECOSYSTEM AS THE GLOBAL EPICENTER FOR THE VIKSHIT BHARAT 2047 VISION: AN ANALYTICAL STUDY OF LEGAL SIMPLIFICATION THROUGH JAN VISHWAS REFORMS AND THE FLIPKART REVERSE FLIP PARADIGM. A.N.S. Vijay, Dr. C. Vethirajan Download e-Certificate Corporate Secretaryship
8 GENDER EQUALITY AND SUSTAINABLE DEVELOPMENT. Dr.M.Ignatius, M.Kaliyaperumal, Dr.B.Neppolian Download e-Certificate Social Work
9 DIGITAL TRANSFORMATION IN THE BANKING SECTOR: A STRATEGIC PERSPECTIVE. Ms. A. Nandhini, Dr. R. Ganapathi Download e-Certificate Commerce
10 THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING CUSTOMER EXPERIENCE AND DROPPING CUSTOMER CHURN IN TAMILNADU TELECOMMUNICATIONS SERVICES. RM.Kalaivani, Dr.D.Andrews Scott, Dr.S.Latha Download e-Certificate Commerce
11 DIGITAL TRANSFORMATION OF INDIA POST: A STUDY ON FINANCIAL INCLUSION AND SERVICE INNOVATION. Dr. B. Sindhu, Dr. K.Gouthami Download e-Certificate Commerce
12 STUDY ON FACTORS INFLUENCING EMPLOYEE RETENTION IN SOFTWARE INDUSTRY IN COIMBATORE DISTRICT. Ms R. Rampriya, Dr. A. Vanitha. Download e-Certificate Business Administration
13 TAX AWARENESS AND COMPLIANCE KNOWLEDGE AMONG SALARY EARNERS IN PAPUA NEW GUINEA:: A CASE OF THE UNIVERSITY OF PAPUA NEW GUINEA Dr.N. Suresh Babu, Prof. Lekshmi Narayana Pillai, Mrs. Benedicta Mellam, Mrs.Lucy Kerua, Download e-Certificate Management Studies
14 A STUDY ON CUSTOMER PERCEPTION AND SATISFACTION TOWARDS E-TAILING PLATFORMS IN SIVAGANGAI DISTRICT Yazhini U, Lt. Dr. R. M. Chandrasoodan Download e-Certificate Commerce
15 THE CONNECTION BETWEEN EMOTIONAL INTELLIGENCE AND LEADERSHIP EXCELLENCE Dr. Saraswathy Kumar, Dr. Sibongiseni Kumalo, Dr. Binu Menon, Ms. Harini Kumar Download e-Certificate Management Studies
16 EMPLOYEE DISENGAGEMENT AND QUIET QUITTING: DEFINITIONS, RELEVANCE, AND ORGANIZATIONAL IMPACT Vini.M.S, Dr.R.Thirumoorthi Download e-Certificate Commerce
17 EMPLOYER PERSPECTIVES ON GRADUATE EMPLOYABILITY SKILLS: A STUDY OF AIDED AND SELF-FINANCING COLLEGES AFFILIATED TO UNIVERSITY OF CALICUT Shalini K V, Dr. S. Latha Download e-Certificate Commerce
18 GENDER DISPARITIES IN INVESTMENT ATTITUDES AMONG IT EMPLOYEES IN BENGALURU: A COMPARATIVE STUDY. Parimala.S, Dr. Annadurai Download e-Certificate Commerce
19 GOVERNANCE ISSUES RELATED TO THE DIGITIZATION OF SERVICE DELIVERY IN PAPUA NEW GUINEA: A PILOT STUDY. Prof.Leskmi Narayana Pillai Download e-Certificate Business Administration
20 GREEN RESILIENCE: THE ROLE OF WOMEN ENTREPRENEURS IN DRIVING CLIMATE-ADAPTIVE MICRO-ENTERPRISES IN COASTAL KERALA. Raji Baby, Dr.S.Latha Download e-Certificate Commerce
21 CHALLENGES AND STRATEGIC MARKETING PRACTICES IN CONFECTIONERY BUSINESS: A STUDY ON ATTRACTING RURAL CONSUMER IN MADURAI DISTRICT. A.Suguna, Dr. S. Selva Kumar Download e-Certificate Commerce
22 DETERMINANTS OF CONSUMER BEHAVIOUR IN DIGITAL MARKETING: A STRUCTURAL ANALYSIS. B.V.Bhuvaneswari, Dr.T.Kannan Download e-Certificate Commerce
23 CUSTOMER PERCEPTION TOWARDS MOBILE PHONE ADVERTISEMENTS: AN APPLICATION OF AIDA THEORY. V.P.Padma, Dr.T.Kannan Download e-Certificate Commerce
24 DETERMINANTS OF JOB SATISFACTION AMONG WOMEN TEACHERS: EVIDENCE FROM GOVERNMENT AND PRIVATE COLLEGES. P. Mala, Dr.T.Kannan Download e-Certificate Commerce
25 RECONCEPTUALIZING WORK--LIFE BALANCE IN THE DIGITAL AND HYBRID WORK ERA: INTEGRATING BOUNDARY THEORY, TECHNO STRESS, AND ORGANIZATIONAL SUPPORT Xavier J Stalin, Dr.M.Muthukamu Download e-Certificate Management Studies
26 A STUDY ON CUSTOMERS PREFERENCE AND EXPECTATION TOWARDS MUSIC APPS. Dr.T.Rajeswari, Dr.S.K.Poongodi, Dr.S.Baby Download e-Certificate Business Administration
27 DIGITAL TRUST, FINANCIAL LITERACY, AND FINTECH-ENABLED MICROFINANCE: UNPACKING BEHAVIORAL PATHWAYS TO DEEP FINANCIAL INCLUSION IN TAMIL NADU. Kirubakaran Arumugam, Dr.N.Bharathi Download e-Certificate Commerce
28 FAILURE DATA SETS- A STUDY. Dr. Sattaru Janardhana Rao Download e-Certificate Business Studies
29 RESEARCH PAPER: PER CAPITA INCOME IN INDIA (2014-2025): STRUCTURAL TRANSFORMATIONS, DRIVERS OF GROWTH, AND CHALLENGES Dr. Surya Prakash Shukla Download e-Certificate Finance
30 THE IMPACT OF E-GOVERNANCE IN PUBLIC UTILITY SERVICE SECTOR IN KERALA. Mr.Rinaz Sherif.M, Dr.C.S.Edhayavarman Download e-Certificate Business Administration
31 FACTORS AFFECTING THE SUCCESS OF E-LEARNING MECHANISM. Dr. Aparnadevi. M Download e-Certificate Commerce
32 THE ROLE OF THE ENTREPRENEURIAL ENVIRONMENT, RESOURCE ACCESS, AND GOVERNMENT SUPPORT UNDER OMAN VISION 2040 IN INNOVATION STRATEGIES AND ENTREPRENEURIAL SUSTAINABILITY -- SMES'' PERSPECTIVES. V.Kavitha Rajan, Dr. A. Morarji Download e-Certificate Corporate Secretaryship
33 AN ANALYSIS OF GENDER DISPARITIES IN INDIAN EDUCATION Dr. B. Yasodha Jagadeeswari Download e-Certificate Economics
34 DIGITAL PAYMENT ADOPTION AND SUSTAINABLE CONSUMER PRACTICES: EXAMINING THE ENVIRONMENTAL AND ECONOMIC IMPACT OF CASHLESS TRANSACTIONS. M. Elakkiya, Dr.N.Bharathi Download e-Certificate Commerce
35 A STUDY ON CONSUMER PERCEPTION OF GROCERY PRODUCTS IN E-COMMERCE PLATFORMS THROUGH ADD-ON VALUE STRATEGIES IN COIMBATORE CITY. Ms.S.Anju, Dr.D.Kiruthika Download e-Certificate Commerce
36 THE EFFECTIVENESS OF CLIMATE RESILIENT INTEGRATED WATER MANAGEMENT PROJECT (CRIWMP) TOWARDS THE SUSTAINABILITY OF WOMEN ENTREPRENEURS IN VAVUNIYA DISTRICT OF SRI LANKA. Priyadharshini Sivapragasham, Poongothai Selvarajan, Nedumaran.G Download e-Certificate Management Studies